Graduate Enrollment Marketing Best Practices (Presented by Stephen Milleson, director of integrated and digital marketing; Abbey Erwin, director of program support and student services, Enrollment and Degree Management; Jody Perrin (Net Natives); Gustavo Bolognesi (Net Natives); Kortney Santilli (Net Natives); Cem Topcam (Net Natives))
In today’s noisy and fast-moving digital landscape, higher education institutions are under more pressure than ever to attract the right students, prove ROI, and stand out from the crowd. In this session, Net Natives — the university's new agency of record for digital advertising — will share enrollment marketing and advertising best practices designed specifically for colleges and universities navigating an age of AI, shifting student expectations, and fierce digital competition.