Media Matters: Collaborating with Faculty to Elevate Research and Expertise (Presented by Michael Stowe, senior director for news and information; and Margaret Ashburn, assistant director of media relations)
This interactive workshop will highlight how communicators and faculty can work together to share research and expertise with broader audiences. The session will feature faculty perspectives from Erica Feuerbacher, associate professor of applied animal behavior & welfare, and Jadrian Wooten, collegiate associate professor in economics, along with case studies showing how strong partnerships lead to successful media coverage. Attendees will leave with practical takeaways on building relationships, shaping pitches, and amplifying impactful stories.