Research Matters and So Does Research Storytelling (Presented by Lindsey Haugh, senior director for marketing and communications, Research; Travis Williams, assistant director for marketing and communications, Research
; and Shay Barnhart, director of Virginia Tech News)
Communicating complex research in a way that is valuable to a reader, viewer, or listener is hard. In this workshop, we’ll discuss the common hurdles to achieving this goal and some strategies communicators can employ from the story’s origins to help overcome them. We’ll talk through ways to boil down complexities into layman’s terms, how to discover and craft a good lede, and the proper use and benefits of a nut graph. We’ll also dive into the interview process, how to best position quotes, and ways to find external voices to validate positive impacts.
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