UTMs: Simplified (Presented by Lauren Doran, marketing analytics and research manager; and Chelsea Seeber, director of marketing and communications, College of Engineering)
UTMs can be seen as very technical, hard to manage, and time-consuming. In reality, they are not. The purpose of this session is to simplify UTMs and help users understand the purpose of UTMs, how to create them, their benefits, and how to use them to demonstrate impact and performance in a more simplified, conversational manner. You will come away from this session more comfortable with how to use UTMs in your day-to-day work and confident in the value they will bring to your work.