This presentation provides a perspective on food labeling and sustainability, including a framework for thinking about how consumers might interact with food labels, results from a study that highlights the costs associated with changing high-emission behavior, and a perspective on how sustainability labeling may move forward. Presented by Brandon McFadden, Associate Professor of Applied Economics & Statistics, University of Delware. Part of the Virginia Sustainable Farms and Agribusiness Education Initiative webinar series -- modules 3 and 5: Marketing Risks and Social Responsibility. Please visit https://aaec.vt.edu/extension/va-sustainable-farms-agribusinesses.html for more information about the entire program. The Virginia Sustainable Farms and Agribusiness Education Initiative is supported by USDA/NIFA under Award Number 2018-70027-28585.