This presentation reviews the results of a new research project that shows how providing fruit and vegetable incentives to SNAP participants at farmers' markets can improve nutritional quality and vendor income. Presented by Dr. Sara John, Senior Policy Scientist, Center for Science in the Public Interest. Part of the Virginia Sustainable Farms and Agribusiness Education Initiative webinar series -- modules 3 and 5: Marketing Risks and Social Responsibility. Please visit https://aaec.vt.edu/extension/va-sustainable-farms-agribusinesses.html for more information about the entire program. The Virginia Sustainable Farms and Agribusiness Education Initiative is supported by USDA/NIFA under Award Number 2018-70027-28585.