This presentation provides perspective on how the green industry can manage risks and sustain growth in the wake of the pandemic. Presented by Dr. Charlie Hall, Ellison Chair in International Floriculture, Texas A&M University. Part of the Virginia Sustainable Farms and Agribusiness Education Initiative webinar series -- modules 2 and 3: Production Risks and Marketing Risks. Please visit https://aaec.vt.edu/extension/va-sustainable-farms-agribusinesses.html for more information about the entire program. The Virginia Sustainable Farms and Agribusiness Education Initiative is supported by USDA/NIFA under Award Number 2018-70027-28585.